Times New Roman’s unique personality is of course reflected in the stunning visuals that were created as part of its branding. Its logo is memorable and comical, easy to recognize and fits perfectly with the overall design of the website and beer companion. It’s playful and satirical in nature, but at the same time it cohesive in voice and tone from a design standpoint.

The Outcome

Times New Roman is a funny online newspaper, so it is no surprise that it was a fun project to be working on, since it’s powerful branding strategy made it so easily recognizable, as much as the TNR content itself. The client was happy with the product and both the Free and Premium sections made have reported growing conversion rates and user activity.