About Berea TNR

Berea TNR is a craft beer with two varieties (blonde and red) made by the Times New Roman newsroom, an irreverent satirical online magazine which features cartoons, short articles and jokes. Therefore, the beer needed to be “joyful, acid, indecent & natural”.

The challenge

• Create a branding identity which is both funny, cartoon-like and relaxed while having a consistent system and is looking serious and professional;
• Create all the graphic design materials needed, from beer labels to big, 3m posters
• Create a web design proposal